Michael Kearns, founder.
A career spent on both sides of the interview — first as the journalist asking the questions, then as the counsel preparing the people who must answer them.
Defined Media is the practice of Michael Kearns, a strategic communications advisor based in Singapore with three decades across journalism and senior corporate counsel.
He built his early career as a journalist and newsroom leader — producing news and documentaries from challenging environments around the world, opening bureaux, launching channels, and running editorial across multiple markets in the Asia Pacific. That work taught him what the media actually look for, and how stories are shaped.
The second half of that career has been spent working with the people on the other end of those interviews — chief executives, founders, and board chairs — through media engagements, crises, transitions, and the daily reputation work that sits underneath all of them.
The practice today is small by intention. Most engagements arrive by introduction. Counsel is delivered directly, discreetly, and from someone who has been in the room before.
